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Companies join forces to develop eye-tracking control system for video games

endthelie.com / January 2, 2014

Two companies have joined forces to create a new eye-tracking control system for video games in an attempt to put “eye-tracking on the map for the mass market.”

Eye tracking technology is nothing new and is actually becoming increasingly common in a wide variety of applications, including deception detection.

Yet this particular application is quite different as it is aimed at a widespread consumer audience.

Tobii, one of the companies involved in producing the new product along with SteelSeries, currently makes eye-tracking controllers for people with disabilities and for research applications.

The developers think that the system, which will be demonstrated at the 2014 International CES trade show in Las Vegas next week, will help push eye tracking into the mainstream.

“This is the perfect application for putting eye-tracking on the map for the mass market,” Carl Korobkin, the vice president of OEM Solutions at Tobii, said to VentureBeat..

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