sovereign-investor.com / By Jeff Opdyke / February 7, 2013
I still remember my grandmother dragging me along to a Tupperware party when I six years old. They were all the rage back in the day … women – and a few kids like me – gathering at some lady’s house to laugh, snack and play with plastic containers.
I was much too young to appreciate, or understand any of it – the socialization aspect of the parties, the direct-to-consumer marketing that axed the high costs of retail middleman, the sociological element that allowed women, many for the first time ever, to earn their own income at a time when economic equality was beginning to reshape America. I just liked the “burping seal.”
Though Tupperware parties were part of our social fabric in America in the 1970s and early ’80s, today you rarely, if ever hear about them anymore.
So, you might be surprised to learn, then, that a new Tupperware party commences every 1.5 seconds somewhere in the world. And it’s that “somewhere in the world” element that’s most crucial to us as investors.
That’s an impressive statistic because in it hides various trends that say so much about the rise of consumer-related opportunities that, while well past their prime in America, are only now in their growth phase overseas. It tells you that Tupperware is a stock to own. In spite of its illustrious history in suburban America, Tupperware’s glory days are still ahead.