Dan Caramanico has been training successful sales people for decades. He’s written two books about what it takes to be a great salesman. Being great at any profession is a challenge that few rise to. And Dan stated that no matter how you make your living, you’re always selling;especially yourself and your personal brand. That’s why it’s extremely important to learn these new skills and up your game. The New Economy means that the rules have changed and if you want to do more than just survive, it’s time to start learning again and optimize your communication skills.